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The future of ice cream flavours could be custard, syrup and baked beans

There’s another heatwave around the corner this month – and what better way to cool down than a scoop or two of ice cream. We all have our favourites – strawberry, chocolate or even just vanilla. But how does a scoop of Heinz baked beans or PG Tips tea grab you?

Don’t fancy it? How about a scoop of Lea&Perrins sorbet or a Kikkoman soy sauce and Heinz Tomato Ketchup cone? These are just a few of the bizarre ice cream flavours on offer at a London ice-cream pop-up shop this summer. The Ice Cream Project is the latest brainchild of upmarket designer Anya Hindmarsh, and if you happen to be visiting the capital, you can give them a try until August 28.

As well as the iconic British brands mentioned above, there are some less outlandish flavours on offer, such as Bird’s custard, Coco Pops, Frosties and Lyle’s golden syrup.

Read more: I tried South Shields ice cream named best in the country – here’s what I thought

“Making ‘everyday things in an extraordinary way’ has always been a passion of mine and is the reason why I love to play with iconic brands,” Hindmarch told The Evening Standard. “The Ice-cream Project sets out to challenge perceptions, working with most sophisticated ingredients and recipes in an artful way.”

The ice cream is all made in small batches in Devon and is available by the scoop for £3.50 or in £10 500ml tubs to take away. Anyone feeling adventurous can mix and match scoops to their heart’s content, so if you’ve always yearned to mix custard and baked beans, now’s your chance.

Ice cream parlours in the North East weren’t sure how the flavours would go down with their customers. Wheelbirks Parlour, near Stocksfield, said the dairy used to do unusual flavours such as balsamic vinegar and ketchup, but only for bespoke events and there was none on the go at the moment. “We find unusual flavours such as lavender people enjoy hearing about, but nobody actually wants to buy them,” said a spokesperson.

Jackie Maxwell, of Doddington Dairy in Wooler said: “It’s hard to say how they’d go down in the Milk Bar. I think people are getting more adventurous as time goes on and definitely want ‘an experience’. Ice cream is all about enjoyment, and a cone is not a major financial investment if it really wasn’t what you were expecting! We have tried a few savoury ice creams over the years (tomato being one of them, although I’m not sure we laced it with ketchup!) which have had a limited take-up, however we usually find that we have so many flavours which people come back again and again for, that they crowd out the slightly weirder ones.”

Described as the perfect treat for summer days, or a wonderful present for the curious epicurean in your life, the full Anya Hindmarsh range, as described on the menu, is:

Kikkoman I’m Sauce: A delicious toasted sesame ice cream laced with umami-rich naturally brewed soy sauce

Heinz Tomato Ketchup: The perfect combination of sweet, salty and tangy flavours

PG Tips: An ice cream infused with a great tasting black tea blend. An elegant frozen afternoon pick me up

Heinz Mayonnaise: A surprising rich and creamy ice cream with the zestiness of lemon and tang of vinegar

HP Sauce: A fruity, aromatic taste with a spicy hit of tamarind and dates

Heinz Salad Cream: The ‘original tangy taste’ ice cream with a hint of heat

Heinz Baked Beans: A rich, sweet flavoured ice cream brimming with protein. One of your five a day!

Quaker Rolled Oats: A creamy ice cream blended with Quaker’s 100% wholegrain oats with maple syrup for a touch of sweetness

Bird’s Custard: A smooth and creamy ice cream whipped with the original homemade taste of Bird’s custard

Kellogg’s Coco Pops: A delicious milky chocolate ice cream interspersed with the crunch of chocolate flavoured toasted rice

Kellogg’s Frosties: A rich vanilla ice cream with frosted corn flakes. Made with Tony’s closely guarded secret recipe- it’s gr-r-reat!

Lyle’s Golden Syrup: An ice cream with notes of butter, caramel and honey

Lea & Perrins: A sweet tomato fruit sorbet with a splash of Worcestershire sauce

Polo: A bright, refreshing mint sorbet laced with tiny pieces of smashed Polo

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